Why businesses use animation?

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It’s simple. If you’re serious about increasing your businesses’ online presence, you have to be marketing great content; content that engages, resonates and compels your target audience to take positive action or share with others.

Over the last twelve months we’ve seen a 40% increase in businesses using animation. This is hardly surprising; forward thinking organisations have been marketing digital content for many years. However, this recent rise in animation production (and sharing) is being driven by those seeking to capitalise on the medium’s expressive nature, its ability to communicate a brand’s spirit, and most importantly, deliver content in a format that can surpass perception or reality.

Why animation? Using animation will help you:

  1. Grab attention
  2. Keep audiences engaged
  3. Communicate quickly and concisely
  4. Gain understanding