It may not be a surprise to you to know that Generation-Z isn’t the most fanatic when it comes to Facebook. Unlike older generations, they prefer Snapchat and Instagram which doesn’t really favor the Zuckerberg clan. Facebook seems to be more used across older generations, more frequently to connect, than younger generations. Gen Z is more likely to be active on platforms like Instagram and Snapchat since they find Facebook more overwhelming.
Facebook is known to be a platform that has to be constantly updated. Most of the content put out by users today is of the best version of their lives. This gives the younger generations a sense of anxiety when it comes to keeping up with the many platforms they have to update. 19-year-old marketing strategist Ishan Goel said, “People aren’t wanting to post stuff consistently.” Along with the fact that Facebook has been in a lot of hot water lately with their data breaches in the last year, Gen-Z also values their privacy and other visual apps allow them to do that.
According to a recent report by eMarketer, many 18-24 year old users will drop Facebook. In recent years Facebook has also found that its Gen-Z audience is choosing Snapchat instead. This may be more so of the privacy Snapchat allows.
Facebook is also seen as the platform ‘for older people’ as most of Gen-Z will tell you. Its an app that is mainly used as a tool to connect to people which many corporate companies also use for this purpose. Many millennials are always engaging in using Facebook to share their lives with their childhood peers, colleagues and friends as well. According to Rachael Premack from Business Insider, “Only 9% of teens say Facebook is their preferred social media platform. Gen Z prefers Snapchat and Instagram, while older millennials are the biggest chunk of Facebook’s users.”
Instagram and Snapchat have also catered to adding filters which takes away much effort of trying to find a ‘good’ photo. This contributes to what makes these apps successful and more used each day. They give people an image of their ‘best lives’ with a lot less effort and time whereas Facebook doesn’t do this. Generation Z is also not one to invest their time in social media compared to previous generations that have come before them. They value their time more which is why they’re also known as the generation that will kill Facebook.