The latest trend in the business world has to be the way e-commerce stores have recently burst onto the scene in recent years. With the benefits an e-commerce store has to offer, many entrepreneurs and established businesses are able to take full accessible advantage of the new online platform.
E-commerce stores are online stores where customers are able to buy products virtually and receive them through common shipping methods. The benefits to a business when it comes to running an e-commerce store is the low costs, easy marketing, and provides convenience to customers to purchase products from the comfort of their own home. According to Nicole Martins Ferreira of Orbelo, “One of the advantages of ecommerce is that online stores are always open for business. With your Facebook ads, you can attract someone at 11 p.m. or 4 a.m.. Most physical location stores are open between 9am to 9pm. By being available at all hours, you can attract people who would normally pick up a product in stores, if the store were open. You can also attract those who may have odd work schedules or who don’t have time to shop in-person. For a customer to order at night, you don’t need to have employees working the night shift to ensure all orders get processed. You’ll never need to hire a security guard.”
E-commerce is taking over the world and is available in almost every country that is home to a secured drop shipping method and internet connection. Many customers appreciate the easy method over the the typical physical shopping experience of having to be at a mall on time, find a parking spot, stand in a cue and have to pay for a parking ticket. E-commerce stores are the future of shopping and is already quite popular amongst local restaurant franchises such as McDonalds, KFC, or Nandos, including other clothing stores and grocery outlets.
As much as their are pro’s to this new generation of shopping, there are cons as well. Many ecommerce stores experience difficulty in selling their products online because there are many different niches of stores out there, making it hard for only one to stand out. Another user-experience that sets back a shopper would be when a website crashes for some reason or the other. Another difficulty being experienced right now is that shoppers are not able to test or try out products before they purchase them. “While this is currently a problem for many retailers, this won’t be a long-term problem. With augmented reality, more stores are starting to add AR elements to their store to allow customers to try products on. Augmented reality ecommerce companies like Holition and Augment, offer solutions for businesses to create a more interactive experience with your customers,” said Ferreira.
E-commerce business owners are currently doing their best work through their online platforms and seem to be thriving in their industry. With more entrepreneurs also taking to their businesses through the cost-effective routes of e-commerce, the world of shopping may be fully digital in future times to come.