Many businesses and big companies are not able to understand what makes a good social media strategy because they lack relatability. The reason why many influencers are used by businesses is because they are ordinary people with the ability to simply relate to others and make them feel like they can do it too. All the YouTube videos people watch with YouTubers simply talking from their bedrooms instead of the companies that have professionally edited green screens behind their spokesperson are the most popular out there. Those simple YouTubers get millions of views just because of their relatability.
“Social media influence is a marketing term that describes an individual’s ability to affect other people’s thinking in a social online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product,” an article by TechTarget mentions. Successful social media accounts are successful because they’re also consistent with the content they put out. It’s a ton of work at first but rest assured it gets easier once the process evolves. By being consistent with each of these steps for at least a month and it’s almost guaranteed a brand can attain great results and improvements in influencing their market.
The importance of engaging with the obtained following is so crucial, especially with a business that aims to influence a niched market. Most of the time these people are the ones that are going to be buying a product or service. Word of mouth on how businesses interact through social media is always a good marketing strategy and a simple one.
Social media has had major influence on how people dress, what they eat, how they shop and has completely influenced their day to day lives. Businesses are able to make huge impacts on people that are interested or simply browsing through their content on a daily basis through simply engaging with their fan base and providing niched related content.