If you think that mobile apps are solely for big name brands, you are wrong. The usage of mobile apps is increasing among the SMEs and the future is bright for these start-ups that are developing mobile app technology. More and more small and midsize businesses are now following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
1.Your business in everyone’s pocket
Statistics show that the average person spends more than two and half hours a day on their mobile device. So it is no question anymore that customers spend significantly more time using mobile media than they do use desktops. If your start-up is absent from the mobile scene, it is missing more opportunities to connect with the right customers.
As you know, mobile apps let customers get all needed information at their fingertips. Regardless of what business you have, a mobile app can help you get and retain buyers and, as a result, you will reach your potential customers anytime and anywhere.
2. Promoting new products & services
With the use of a mobile app, you can easily provide users with some useful information about your new product or service, discount offers, or any other updates to lure them and increase your sales. Alternatively, the app can link to your inventory system to let customers sign up for your services or purchase your product online.
Whatever the reason is, it all comes down to the beneficial nature of the mobile app which combines all the information you’d like to provide to your customer. For example, through push notifications, you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.
3. Brand recognition booster
Your brand image is critical to the success of your start-up. By providing customers with an app for your business and services, your user experience increases. This, in turn, gives your audience a great experience and thereby generates a better overall brand image.
People are always on their phones, swiping and scrolling, and constantly seeing different brand’s logos or slogans. Using your logo for the app that will be on customer’s mobile device, makes it much more likely that your brand will be recognized and remembered.
4. Open new revenue channels
As mentioned before, people spend many hours per day on their phones, streaming music, scrolling through newsfeed or playing virtual games every single day. Although it might seem time-consuming for many, it presents a huge opportunity for a start-up with a mobile application. See your mobile app as another marketing channel for your brand and after you’ve got it launched, you can also expect it to be a solid source of revenue.
Although most of the revenue comes from sales of the app themselves and from customers’ engagement with your business which through the app can take place anytime and anywhere, it is also important not to forget the in-app purchases and advertising within the app are an increasingly important part of the market.
5. Prepare now for the future!
Apart from smartphones and mobile apps, the mobile era has given way to innovations like the Google Glass and smartwatch. Things are only going forward from here. Having a mobile app now would prepare you for the future enhancements that are going to be built on this platform. Investing in a mobile app today would place you in a much stronger position to benefit from future technologies as well.
There are tons of other benefits, business advantages, and reasons why you should immediately start planning your mobile strategy and app structure. Investing in a mobile app can be one of the best decisions you’ll make for your start-up.
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Source article: https://startup-creator.com/blog/5-reasons-build-mobile-app-startup/